![]() “Coupons” made top-five list for BF, while a similar term, “codes,” was present in CM’s list.While “ads” was next in line for BF searches, it was “sales” that took this spot for CM.Beyond this top modifier, the search trends began to differ: “Let’s Make a Deal” might be the name of the game on CBS, but Black Friday and Cyber Monday participants were playing to “Find a Deal.” That is to say, “deal” was by far the most common general modifier paired with Black Friday and Cyber Monday search terms. Trend #2: Customers were all about the deals, not doorbusters. In a nutshell? Sites should expect to derive more organic traffic via Black Friday related searches as compared to Cyber Monday. Terms with high-levels of competition – making up only 21% of the full list - tended to align with TVs, phones and laptops. Surprisingly, about 67% of the keywords in its assessed set had a low-level of competition. ~790,000 searches, respectively).īut although BF was voted “most popular,” it was not overly competitive. ![]() Summing search volume for the top three-hundred terms related to each event, BF ended up with almost 5X the amount of search volume as CM (~4,100,000 searches vs. 1,500,000 searches, respectively).Įven after accessorizing itself with modifiers, CM was not able to bridge the popularity gap. Looking at each keyword in its natural state, Black Friday (BF) showed more than double the amount of search volume as Cyber Monday (CM) in November 2016 (3,350,000 searches vs. ![]() So, who got invited to the most post-Thanksgiving search parties last year? Black Friday – by a landslide. While comparing popularity levels is not a polite social practice, it’s totally acceptable in the realm of keywords. Trend #1: Black Friday won the popularity contest, but was not overly competitive about it. We've uncovered six Black Friday and Cyber Monday keyword search trends from the past,* that may serve to impact brands’ holiday-sale SEO in the future: So, while brands have been hard at work prepping for the two biggest shopping days of 2017, we have taken a step back to analyze the Black Friday and Cyber Monday trends of 2016. While a few brands have chosen to optoutside of Black Friday and Cyber Monday, most are still fully engrossed in the fine art of post-Thanksgiving sales.Īnd with all this interest and participation, comes data!
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